Another flood disaster hits Cornwall, could they have been more prepared?!!
The flood waters in Cornwall have finally subsided and the people of Cornwall are starting to mop up the devastation it left behind. What made this flood into a disaster was the fact it happened so fast and at such speed, everyone was caught off-guard! Despite the forecast:
You would think though, that after the other flood disasters that have hit the area like Boscactle (2004) some sort of contingency plans would have been put into place!
I am told on a daily basis by my lecturers that planning for a disaster is much more effective than just clearing up after and in this case it has definitely proven to be! The cleanup is estimated to cost millions for the region! I read in PR Week with regards to the floods that crises are the opposite of 'business as usual' and people need to be prepared for the unusual and unexpected, this is so true and Cornwall's local government now need to do this!
Do you think that through communication the local government can show leadership and, through the media, show it is in charge and dealing with the situation in a proactive manner. Increasing popularity of social networking media means this type of incident receives a great deal of exposure very quickly, so those in charge need to show they are on top of the situation!
How can we as PR professionals plan for a crisis effectively?! Is it easy to prepare for a disaster
no one really expects?
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