Facebook is launching a new ad format called "Sponsored Stories." It allows participating advertisers to promote their Facebook activity by turning it into homepage then the ads are only seen by your friends. This activity can include liking a Facebook page, checking in via Facebook Places or sharing content to the News Feed from a Facebook application meaning potentially lots of people will see it and not just in the side ad bar!
I read this online: 'These shares, which would have appeared in your friends' News Feeds anyway, are now given special promotion by way of a Facebook ad that appears on the right-hand side of the homepage. The ad will display your friend's name, photo, a picture and link to the relevant Facebook Page or application, plus any likes and comments.' - SO just another way for Brands to scream: 'look at me'?
It's all about seeing what friends have done encouraging someone else to do it, subliminal marketing. A message delivered by someone you know means you trust that message a lot more! BUT do we need more advertising? And now in our news feeds?!?! Can we ever get away from it? how are we even going to tell if advertising is advertising anymore? especially when told by a friend...
(click on the 'Sponsored Stories' link above to check out the video Facebook Marketing Solutions have released on it, it tells you ALL the benefits... from a marketing perspective of course!)
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