Mary's and Joseph’s got free rooms at Travelodge over Christmas!
This campaign was done quite a few years ago now, but I came across some critical opinions about it online. I personally love what Shine Communication did. Have a look on the PR Week website and let me know what you think http://www.prweek.com/news/479669/Campaign-Consumer---Mary-Joseph-stunt-lifts-Travelodge/?DCMP=ILC-SEARCH
The challenge they faced was that Travelodge struggle to generate sales of rooms around the holidays so wanted to address this issue. Yes, what they came up with was a little cheesy as people suggested, but it was also appropriate for the time of year, festive and fun! They didn't use a massive budget, carried out the campaign in a short timescale and got national coverage. Pretty impressive I'd say!
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